The ECOMIC project aims to create an integrated economic and strategic framework for microbial Resource Centers (mBRCs) of the Microbial Pillar of the RARe national infrastructure. Microbial collections of mBRCs are vital for scientific research and innovation in sectors like health, agriculture, food, energy, and industry. However, mBRCs face significant challenges related to limited funding, which requires the development of diversified business models to ensure long-term sustainability.
The project's goal is to optimize the value of microbial resources by leveraging their potential through strategic marketing, market analysis, and business development strategies, in order to ensure mBRCs’ economic sustainability. ECOMIC will develop strategic marketing approaches across nine French mBRCs, conducting comprehensive market analyses to evaluate the value of microbial resources, identify target industries, and create sector-specific business plans for each mBRC. The project will involve an original collaboration with SATT-PS, the Technology Transfer Acceleration Company of University Paris-Saclay, to assist with market analysis and to identify potential new markets for microbial resources.
The project will be implemented in two phases. The first phase (M1-6) will focus on an exploratory market assessment, identifying key trends, customer segments, and success factors. This phase will provide an overview of the targeted markets—health, agriculture, food, environment, and industrial biotechnologies—informing the next phase of the project. The second phase (M 6-24) will involve in-depth market analysis and the development of strategic business plans. This phase aims to map out the value chain for microbial resources, identify key competitors, forecast future needs, and develop prospective models for each sector. The project will culminate in a comprehensive business development plan and communication strategies to raise awareness and attract both new partners and stakeholders.
The ECOMIC project also seeks to enhance the visibility and attractiveness of the RARe Microbial Pillar, which acts as the French node of MIRRI-ERIC––the European infrastructure for microbial resources––positioning it as a key player within the European microbial resource network. The expected outcomes include strengthening the economic viability of French mBRCs, increasing revenue through diversified income streams, improving national coordination, and anticipating emerging needs across a wide range of industrial, agricultural and environmental sectors. The project aims to accelerate biotechnological innovation and scientific discoveries by providing strategic microbial resources and services, ultimately fostering long-term growth in both research and industry. The end goal is to create a comprehensive roadmap for the French microbial biobank sector, ensuring its position as a leader in global microbial resources while supporting the development of sustainable, innovation-driven industries.